Drake Star Partners advises VisionsConnected on its acquisition by Avedon Capital Partners

AMSTERDAM (September 14, 2017) – VisionsConnected and Viju have been acquired by Avedon Capital Partners to create a leading global player within the visual communications and collaboration technology market. Drake Star Partners acted as exclusive financial advisor to the founder and shareholders of VisionsConnected in this transaction.

Founded in 2007, VisionsConnected, is a leading provider of managed, cloud-based videoconferencing services featuring its own international platform, servicing a blue chip and highend corporate customer base. 
VisionsConnected partnered with Drake Star Partners Netherlands to help the company examine its various growth options, with the aim of building an industry-defining, new state-of-the-art global visual collaboration company specializing in physical and virtual meeting environments. VisionsConnected is also backed by recognized, strong IT and Unified Collaboration (“UC”) competences.
 
Raymond Alves, Founder and CEO of VisionsConnected, and Drake Star Netherlands came with the solution to partner with Viju, further supporting Avedon Capital Partners’ decision to acquire both companies.
 
This led to the creation of a combined company, headquartered in Amsterdam, which will continue to serve its customers in over 120 countries, from multiple office locations throughout EMEA, USA & APAC. In the latter two markets, VisionsConnected now belongs to the top ten players in the world while leading the market in EMEA region.
 
This transaction demonstrates Drake Star Partners’ deep industry knowledge in the managed services sector, and its commitment to all stakeholders involved in this deal.

Raymond Alves has been appointed as CSO (Chief Solutions Officer) and will spearhead the company’s products, solutions and services development. He stated: “Employees must be able to really enjoy and master the experience of working collaboratively. In addition, organizations must be able to realize and measure real improvement from their investment in collaboration technologies. I look forward to further developing our solutions and services, and continue to drive innovation by enabling effective visual collaboration between people and organizations.”
 
Commenting on the acquisition, Frank Verbeek, Managing Partner of Drake Star Partners Netherlands, said: “We have been working intensively with Raymond and his team, learning that, thanks to the involvement of the right stakeholders, VisionsConnected is set to become the uncontested global specialist focused on visual communications and collaboration technology. Together with Avedon and Viju, we are sure that VisionsConnected is on a clear path to become a global leading company in this field.” He added: “Drake Star Partners Netherlands strongly believes this is a market where companies need to be able to adjust to rapidly changing dynamics. The ability to do so will define the success of tomorrow.  We welcome shareholders and/or CEOs in this industry to discuss their views on the future with us.”
 
About VisionsConnected 
VisionsConnected is a global visual collaboration specialist on a mission to change the way people collaborate. They create and deliver cloud-based, high quality, secure and user-friendly video conferencing services to customers in over 120 countries.
www.visionconnected.com
 
About Viju 
Viju is a global visual communications specialist, whose aim is to transform the way people communicate and collaborate in the workplace. Their solutions and services include video conferencing, audio visual integration and unified communications and collaboration.
www.vijugroup.com
 
About Avedon Capital Partners 
Avedon Capital Partners is a growth investor passionate about supporting exceptional entrepreneurs and management teams of high growth companies to realize their fast track ambitions in partnership.
www.avedoncapital.com

For further inquiries, please contact:
Frank Verbeek
Managing Partner Drake Star Partners Netherlands
Frank.verbeek@drakestar.com, +316 5383 9013
 
Sherief Rahim
Senior Associate, Drake Star Partners Netherlands
Sherief.rahim@drakestar.com, +316 4395 1155
© 2018 Improved Corporate Finance B.V.