Dynamic Pricing and Online Marketing Platform
AMSTERDAM (October 9, 2017) – With their leading algorithmic dynamic pricing platform, Omnia Retail enables retailers to automate their pricing and online marketing in an easy and effective way. Marketing and category managers are provided with access to new insights and pricing and as a result operate more effectively in their strategic marketing decision-making. Drake Star Partners has acted as an exclusive financial advisor to Omnia Retail.
Omnia Retail is in an ideal position to serve the future demand of retailers in the field of dynamic pricing and dynamic online marketing.
The capital injection by Connected Capital will mainly be used for expansion of the team, service and the product portfolio to realise the company’s growth ambitions. Besides these expansions, Omnia Retail will actively collaborate with international consulting partners and online marketing offices to boost its efforts in a fast-growing market.
“At the moment, we are in a privileged position of being the only firm worldwide that owns a system which drives pricing and online marketing on the basis of advanced algorithms,” says Sander Roose (CEO), who co-founded Omnia with Herman de Jager. “Large foreign retailers know how to find us, which makes it easier for us to realise the necessary international expansion. The investments and strategical support from Connected Capital made it possible for us to expand our team and develop our product faster.”
Geert van Engelen, partner at Connected Capital, adds: “Herman and Sander are a very strong, experienced team and they have access to a talented team of developers and sales consultants. Together they have built a strong company with extraordinary growth possibilities in a very innovative sector. We are looking forward to share our knowledge, network and energy with Omnia Retail to help them realise their growth ambitions.”
Commenting on the growth financing, Frank Verbeek, Managing Partner of Drake Star Partners Netherlands, said: “It is Drake Star Partners’ goal to support founders in realising their ambitions. We believe Sander and Herman are great professionals who will create value for their clients and therewith also for other stakeholders.”
About Omnia Retail
Omnia retail originated from a merger between a software developer and a strategy consultant, both having full focus on the retail market. The dynamic price formula from Omnia Retail calculates the optimal price points for every customer. The dynamic marketing module then determines which products should be sold and on which online platform they should be offered. Currently, Omnia Retail has 26 employees serving more than 80 customers from their headquarters in Amsterdam.
About Connected Capital
Connected Capital is an independent growth capital investor that focuses on innovative technology companies contributing to the increasing digitalisation in the Benelux and Germany. Besides providing capital, Connected Capital also offers intensive support regarding evaluation and implementation of growth strategies, internationalisation and overall management support. Connected Capital has a professional and complementary team of six experienced professionals with a background in private equity and strategy consulting.