IDG goes B2B, Reshift to consumer market

Since July 2015, the consumer activities of IDG, the world’s largest media, data and services company in technology, have a new owner: Reshift.

Robert van Loon, Director IDG Nederland: “Selling our consumer products is the natural result” of the IDG decision to focus on business-to-business services. They called in IMPROVED Corporate Finance to advise and accompany them in finding the perfect purchaser.

After due searches, Reshift, the largest Dutch publisher on digital topics, is that purchaser, adding the Dutch language Computer!Totaal, Tips & Trucs, Zoom, MacWorld, iPhone Magazine, iPad Magazine and Techpanel to its stable – and 25 ex-IDG staffers. Reshift also organises the prestigious annual IPON trade fair on education and IT, in Utrecht.

General Director of Reshift, Paul Molenaar: “Not only will our turnover soar immediately, but we are better positioned for customer loyalty, expanding our e-commerce and launching new products and services.”
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