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Hitachi Capital moves towards MaaS with Mobility Mixx investment


Tokyo, The Hague, Almere, October 2019 - Hitachi Capital Corporation (TSE:8586, “Hitachi Capital”) announced today that it has acquired 49% of Mobility Mixx B.V. (“Mobility Mixx”), a subsidiary of ARS Traffic & Transport Technology B.V. (“ARS”) located in the Netherlands, effective from October 28, 2019.


With this acquisition, Hitachi Capital has taken a major step towards becoming a Mobility as a Service (“MaaS”) supplier.


Originally founded in 2001 and acquired by ARS in 2018 from LeasePlan, Mobility Mixx seamlessly integrates and aggregates mobility services with an in-house developed IT platform. Via smartphone or smartCard and a modern API enabled supply chain, customers can access multimodal travel services including trains and trams, car rental, car sharing, taxies, parking, electric bikes & scooters, EV chargers and refuelling. Mobility Mixx can further support corporate and government clients with cost reduction by providing mobility budgets, reporting modules and influencing travel behaviour with reward programs.


In June 2019, ARS merged its Smart Mobility division with Mobility Mixx. Smart Mobility

contracts with governments, local authorities and highway departments to offer congestion easing strategies supported by “state of the art” technologies.


By combining MaaS and Smart Mobility, Mobility Mixx customers can benefit from

cheaper, faster and more connected personal transportation solutions and reduce their

carbon footprint. They can also improve their productivity by avoiding congestion

“hotspots” through “real-time” information, re-routing options and travel alternatives. Mobility Mixx offers great added value for users and incentives to change travel habits that benefit the environment.


Simon Oliphant, Head of Mobility Solutions Business Division, Hitachi Capital, comments: “The Dutch Mobility market is the most developed in Europe and is rapidly expanding. Working closely with ARS, Hitachi Capital will provide Mobility Mixx with the funding and support to develop their market leading proposition. In turn we can combine their suite of MaaS products with our existing services and establish a market leading position in the Mobility Services arena, initially in the Netherlands and then longer term to all of our customers across Europe.”


Hitachi Capital’s long-term strategy is to establish scale in Europe and to evolve from being a predominantly full-service leasing company to become a mobility operator. 


Jan Linssen, CEO, ARS, comments: “In Hitachi Capital, we have found the right partner for Mobility Mixx as the new shareholder is committed to evolve into MaaS & Smart Mobility solutions and expansion of their European presence”. 


Frank Verbeek, IMPROVED Corporate Finance commented: “Combining Hitachi Capital, ARS and Mobility Mixx is the defining step towards fully leveraging the potential synergies allowing Mobility Mixx to become the progressive MaaS and Smart Mobility leader in selected countries in Europe.”


Dealteam IMPROVED Corporate Finance: Frank Verbeek, Manus Weber

Legal advisors: Norbruis Clement

About IMPROVED Corporate Finance
IMPROVED Corporate Finance provides financial advisory services related to mergers & acquisitions and financing. Our mentality? When we commit to you; we believe in you; we will fight for you and for the deal. Not just any deal, but the best possible deal for you, your company and its future. We believe in IMPROVED deals: The best deals are deals with winners only.

For further inquiries, please contact:

Frank Verbeek 

+31 653 839 013 


Manus Weber  

+31 629 023 238