Amsterdam (October, 2018) -  United, a full-service facilitator for Video, TV- and media productions, acquires the corporate activities of online video specialist Quadia. With the acquisition, United broadens its service offerings in the corporate market. IMPROVED Corporate Finance acted as the exclusive financial advisor to United in this transaction.

United is a full-service facilitator for video, TV and media products. The company is responsible for the creation, management and distribution of many national and international media productions. Some examples; Boer Zoekt Vrouw, Expedition Robinson, Eredivisie football and the MTV Europe Music Awards. In addition, United realizes the creation of video content for business customers (including McDonalds and the Ministry of Defense) and provides solutions for video-on-demand providers such as Liberty Global.

Since 2004, Quadia has acquired a strong position in the corporate video market, with clients such as KLM, Randstad, ABN AMRO, Ahold Delhaize and Achmea. The medical branch of Quadia, which focuses primarily on providing information and refresher courses for doctors and healthcare providers, continues independently.

"In this takeover, I see huge opportunity for both organizations to strengthen each other," says Nico Verspaget, director of Quadia. "Companies are increasingly using video for numerous target groups, applications and purposes. This requires an integrated approach, so that investments in technology and content generate better returns; not in the last place because a message with video has more effect. For many companies, the pilot time is over. They have learned what works and what does not work and are now looking for end-to-end solutions that solve technological bottlenecks and ensure that the organization can work with video quickly, flexibly and yet in a structured manner. Thanks to the collaboration with United, we are giving our full-service idea - which originated in 2004 - a further depth, because we now really can fill all the needs for organizations. "

René Delwel, director United: "We have known Quadia for a long time as a very professional supplier of online video productions. United sees growth opportunities outside the broadcast sector and wants to accelerate this. Bringing together Quadia and United gives us a leading position in the corporate market at once. This is also the reason why Quadia becomes our label for United's corporate market. Moreover, the company offers services that can be of interest to our broadcast customers. "


IMPROVED Corporate Finance team: Frank Verbeek and Maarten Vrijhof

Van Benthem & Keulen (legal advisor): Steven Storm and Gijs van Rooijen


About United
United is a service provider serving national and international customers in the TV and media production industry. With the latest generation of facilities and committed and service-minded professionals, we make content creation easier. We combine our years of experience with dedication, flexibility and creativity. United is part of the Euro Media Group.


About Quadia Online Video
Quadia specialises in online video solutions and content. The company produces content and implements online video channels in national and international markets. They also deliver content and technology for specific Web TV business applications such as marketing and promotion, online sales (e-commerce), communication, customer services, e-learning and webcasting. These applications are all based on the Quadia online video platform (OVP).


About IMPROVED Corporate Finance
IMPROVED Corporate Finance provides financial advisory services related to mergers & acquisitions and financing. Our mentality? When we commit to you; we believe in you; we will fight for you and for the deal. Not just any deal, but the best possible deal for you, your company and its future. We believe in IMPROVED deals: The best deals are deals with winners only.



For further inquiries, please contact:

 Frank Verbeek

Managing Partner, IMPROVED Corporate Finance

Verbeek@improvedcf.com, +31 6 538 39 013


Maarten Vrijhof

Analyst, IMPROVED Corporate Finance

Vrijhof@improvedcf.com, +31 6 555 35 271